The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…
The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…
TVS Radeon, the new age commuter motorcycle by TVS Motor has launched a new campaign to highlight the impressive new features of its latest variant. Conceptualised by Lowe Lintas Bangalore, the ad film featuring Pankaj Tripathi delivers the brand’s message using subtle humorous gestures. TVS Radeon was launched four years back, in 2018, and has…
The new Dollar Missy advertising campaign builds on the fashion quotient and exhibits Dollar’s legwear range Dollar Industries has signed actress Yami Gautam as the brand ambassador for Dollar Missy, the premium female wear brand which offers legwear and essential inner-wear. “We have introduced Dollar Missy, in 2014, since then it has become an evolving…
Coffee is loved by millions across the world, but does coffee truly have a perfect partner? FMCG major Britannia has solved the ‘Coffee Ka Better Half’ dilemma that was causing widespread paranoia and much anticipation amongst netizens last week. The Foods Major did this by launching Biscafe, a coffee flavoured cracker that elevates the coffee…
The campaign has been conceptualized by Lowe Lintas Canesten’s first-ever campaign ‘Dimaag Lagao, Rash pe Canesten Lagao’ restages Bayer’s global antifungal leader in India. Conceptualized by Lowe Lintas, the campaign aims to raise awareness among young women about making the right choice for anti-fungal infections and positions Canesten as the expert go-to solution. The campaign…
With 921 entries at the Cannes Lions Festival of Creativity 2022, India is already making its presence felt. Some of these entries have already won multiple awards at international shows such as the D&AD Awards 2022 and the Clio Awards. Indian creative work is making the world sit up and take notice. This year, there…
The campaign has been conceptualised in partnership with Lowe Lintas “Nescafé Ready-To-Drink cold coffee has launched an inspiring new campaign “Thoda Aur Machaa”. Through a 3-part video series, the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact. On being part of the…
In his new role, he will strengthen the creative output of the agency’s Bangalore office. Lowe Lintas has appointed Shayondeep Pal as a regional creative officer, effective immediately. Pal will be based out of the agency’s Bangalore office and manage some of the flagship brands of the agency from the South region. In his new…
The film features an all north-eastern cast and is much like the older versions of the brand’s ads. Surf Excel has released a new ad featuring an all northeastern cast. The ad showcases a child dirtying her clothes in an attempt to help her grandmother. The film opens with the mother laying out clothes for…
Crypto asset brands are in the infant phase of building trust and credibility, and the industry has been taking various routes to achieve this; ZebPay takes the straightforward path and states they’re an ace on the subject that matters – Crypto assets. “The campaign by ZebPay highlights their differentiated approach through a series of hilarious…
What a feeling! To end up near the very top of the Effie leaderboard, and that too with less than half the number of entries of some other agencies. Most number of golds on the night. Most number of silvers too. And a very happy Client of the Year. I’ve received many calls from friends…
