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STAND UP. STAND OUT. STAND FIRM.

The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…

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STAND UP. STAND OUT. STAND FIRM.

The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…

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Prateek Bhardwaj writes about putting community at the centre of campaigns

What a feeling! To end up near the very top of the Effie leaderboard, and that too with less than half the number of entries of some other agencies. Most number of golds on the night. Most number of silvers too. And a very happy Client of the Year. I’ve received many calls from friends…

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ONMO signs up Lowe Lintas to manage their creative duties globally

OnMobile Global Ltd, a global player in mobile entertainment, has appointed Lowe Lintas Bangalore as the creative agency for ONMO – its mobile cloud-gaming platform. ONMO aims to redefine the gaming experience by bringing together E-Sports, Social Features and AI-Powered Analytics. The scope entails creating the positioning, guidelines and assets, designing the creative strategy and conceiving integrated marketing and…

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Cleartrip ropes in Lowe Lintas as its creative agency

The advertising and marketing communications agency will oversee the communication strategy and brand-building for the leading travel portal Online travel company, Cleartrip, has recently appointed Lowe Lintas to manage its creative duties. The scope of the agency will primarily include reinvigorating the brand and crafting a robust communication strategy to navigate the brand in the…

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Lowe Lintas wins the creative mandate for OLX’s Waah Jobs

OLX Group, the world’s leading classifieds platform, has recently awarded the creative duties for Waah Jobs (formerly Aasaanjobs) to Lowe Lintas Delhi. The agency has developed a new identity leading to rebranding of the job board. Waah Jobs operates in the blue-collar staffing and recruitment industry in India. 

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Lowe Lintas Delhi drives away with the creative mandate for OLX Autos

OLX Autos, the automobile business of OLX India and India’s leading pre-owned omnichannel marketplace, has recently appointed Lowe Lintas as its agency. The Delhi office of Lowe Lintas has won this business on the back of its robust understanding of the Indian consumer, strong experience with auto brands and the repertoire of work done for…

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Whirlpool appoints Lowe Lintas as its brand communication partner

Whirlpool of India, the world’s leading kitchen & laundry home appliance company, recently appointed Lowe Lintas as its marketing and communications partner. In India, Whirlpool is symbolic of the spirit that drives and inspires consistency in making Home Appliances with advanced, intuitive technology giving customers a delightful experience every time. The enormous success of the…

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MullenLowe Lintas Group ends the year on a high with #TodPhod 2020

If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing…

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Lowe Lintas launches Kaam Wapasi, a tech platform to reconnect migrant workers with urban...

Lowe Lintas, creative agency of MullenLowe Lintas Group, India, has announced the launch of Kaam Wapasi, a unique tech platform built to help migrant workers get back to work and at the same time assist employers with access to a pool of readily available workers. Companies like Zee Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have put…

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ZEE pauses its content to #BreakTheCoronaOutbreak

Conceptualised by Lowe Lintas, the initiative is live across the network As the Government of India takes continued efforts to encourage good hygiene behavior to safeguard people against the Covid-19 pandemic, it is critical that people act proactively and take precautionary measures to protect themselves and their loved ones. Zee Entertainment Enterprises Ltd. (ZEEL), a…

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Zydus Wellness partners with Lowe Lintas for creative duties of Sugar Free

Sugar Free, a brand owned by Zydus Wellness, recently appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch that saw participation from some of the leading agencies in the country. The scope entails building the brand’s strategy and managing its creative duties. Launched in 1988, Sugar Free is a…