The advertising and marketing communications agency will oversee the communication strategy and brand.
Bangalore, 5th January 2023: One of India’s leading fashion retail giant Lifestyle, has recently appointed Lowe Lintas to manage its creative duties. As a part of the partnership, Lowe Lintas Bangalore will be responsible for the creative mandate of the parent brand Lifestyle and its in-house brands (Ginger, Melange, Code, Forca, Fame Forever, IKSU, Kappa, Bossini, Smiley and Juniors). The account has been won after a competitive multi-agency pitch. Lowe Lintas was awarded the mandate on the back of its strategy to infuse the Lifestyle brand with a higher order purpose that will help it to stand apart from other retail chains.
Speaking on the partnership, Rohini Haldea, AVP & Head, Marketing – Lifestyle said: “We are delighted to onboard Lowe Lintas as our new creative agency. Their strong strategic thinking and creative capabilities, combined with fashion expertise make them the perfect advertising partner for Lifestyle. With this partnership, we look forward to creating impactful consumer campaigns and take Lifestyle to next level of growth.”
The world of fashion is constantly evolving, with every brand constantly aiming to stay relevant and establish a unique space in the consumer’s mind. Through this collaboration, Lowe Lintas will play an integral role in positioning Lifestyle as the go-to fashion destination in the minds of these shoppers and pave the way to drive long-term growth for the brand.
Commenting on the win, Sonali Khanna, President and Head of Office – South, Lowe Lintas said: “While online shopping ruled during the pandemic, people are keen to return to a more visceral in-shop experience. But the plethora of choices available today, both offline and online, has made it imperative for brands to go beyond the obvious. Merely providing on-trend products or a captivating shopping experience is not enough; brands have to connect with customers at a deeper level by taking a powerful stand.
Lifestyle has always enjoyed a special connect with its consumers, and we believe our new campaign will reignite their imagination. By focusing on what the Lifestyle brand stands for, we are confident of taking the Lifestyle experience to even greater heights.”
The Bangalore office of Lowe Lintas will handle the creative mandate for Lifestyle.