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D2H revamps brand positioning with ‘Direct to Heart’ campaign

D2H , a DTH brand of Dish TV India , announced its new brand positioning ‘Direct to Heart’ with a new brand campaign featuring the Indian cricketer, Rishabh Pant. To communicate the change and reposition the brand, D2H has launched a campaign during the festive season. The insight behind the campaign is that the best…

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Dollar ropes in Akshay Kumar and Yami Gautam as brand ambassadors to promote thermal wears

Dollar Industries Limited has roped in actors Akshay Kumar and Yami Gautam as brand ambassadors to promote its range of thermal wears. Dollar has also shot their new TVC ‘Thand Ka Weapon’ featuring the two. The TVC, created by Lowe Lintas, builds on the fun and entertainment quotient and showcases Dollar’s thermal range as a…

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Supradyn Immuno+ Campaign Educates Consumers To Act On Daily Immunity Requirements

Supradyn Immuno+, the daily booster by the well-known multivitamin brand Supradyn from Bayer has been recently launched through an innovative educational campaign. Conceived by Lowe Lintas, the campaign is rooted in the growing importance of immunity-boosting in an age of new infections. The campaign perpetuates awareness on how adding a multivitamin to our diet can…

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Move over, big idea. It’s time for brands to take a stand

In an era of hyper-localisation, brands can no longer afford one big idea for multiple platforms, messaging, objectives. As the market gets increasingly cluttered, brands will be forced to think and say, “Let’s talk value to the consumer.” Enter ‘The Stand’ – a representation of a brand’s values. Sagar Kapoor, chief creative officer, Lowe Lintas, explains…

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Pepperfry ‘memes’ Kareena & Saif for Diwali ad

Pepperfry has launched its Diwali Campaign’22 – ‘Pepperfry Meme Superstars’ with brand ambassadors, Kareena Kapoor Khan and Saif Ali Khan. This is a first-of-its-kind 360-degree media campaign that incorporates memes around the brand’s omnichannel play. Kareena and Saif feature in a light-hearted, comic film epitomizing Pepperfry’s vast range of unique offerings through their banter. This…

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Whirlpool Rolls Out #Freshisintheair Campaign

The new ad film showcases the new ozone air refresh technology, which doesn’t require any water or detergent Whirlpool India has unveiled a new TVC to showcase its recently launched front load washing machines – XpertCare range. The film showcases the power of Ozone air to gently refresh the clothes without the use of water…

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HP Spectre looms large over the investor meet of Rahul Bose, Ishaan Khatter

Watching HP’s new campaign on the futuristic features of its Spectre series of laptops, takes you back in time. Starring actors Rahul Bose and Ishaan Khatter in the role of co-founders, the ads illustrate factors which can make or break meetings. Two of the three ads have been released online and on TV. What makes…

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Hershey’s Kisses enables ‘Everyday Endearing moments of affection’ featuring...

Hershey India, a part of The Hershey Company, one of the world’s leading snacking companies, has unveiled new communication for its iconic brand HERSHEY’S KISSES chocolates, featuring brand ambassador, Shraddha Kapoor. Staying true to its brand value of enabling warm connections across relationships and moments, the new TVC is an addition to its campaign ‘Say…

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Watch the ways of GenNext’s Quirky Daters in new Fastrack campaign created by Lowe...

Fastrack, India’s fashion accessory retail brand that is ‘effortlessly cool’ launched its new campaign ‘Fastrack Quirks for Quirky Daters’ conceptualised by Lowe Lintas Bangalore. The campaign breaks all odds and redefines the ‘Quirkiness of dating’ for GenNext while weaving the narrative to highlight the brand’s new stylish collection. From courtship to casual hookups, dating has…

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Tanishq’s Diwali campaign trusts that every beautiful first, deserves a ‘Pehli...

Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, ‘Pehli Diwali’, with the onset of the festive season. The film is a tribute to every Indian woman celebrating her ‘Firsts’ along the journey of reinventing herself which is truly worthy of a ‘Pehli Diwali’ celebration. The festive campaign emphasises the optimism…

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Fastrack names Sanya Malhotra as the new brand ambassador

Fastrack has announced actor Sanya Malhotra as its new brand ambassador with the launch of a campaign for Fastrack Reflex Play+. The campaign #DoMoreWithYourHands is conceptualised by Lowe Lintas Bangalore and features Sanya Malhotra along with Rohit Saraf, who has been associated with the brand. As per the company, the decision to on board Sanya…

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Axis Bank says it’s ‘Dil Se Open’ for customers in latest campaign

Axis Bank, India’s third largest private sector bank, launches its new campaign to reinstate its brand’s philosophy ‘Dil Se Open’ conceptualised by Lowe Lintas Mumbai. The campaign, through a multi-ad series showcases stories of people from different walks of life. Axis Bank in 2020 launched its ‘Dil Se Open’ brand philosophy by narrowing barriers between…

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