In an era of hyper-localisation, brands can no longer afford one big idea for multiple platforms, messaging, objectives. As the market gets increasingly cluttered, brands will be forced to think and say, “Let’s talk value to the consumer.” Enter ‘The Stand’ – a representation of a brand’s values. Sagar Kapoor, chief creative officer, Lowe Lintas, explains…
Pepperfry has launched its Diwali Campaign’22 – ‘Pepperfry Meme Superstars’ with brand ambassadors, Kareena Kapoor Khan and Saif Ali Khan. This is a first-of-its-kind 360-degree media campaign that incorporates memes around the brand’s omnichannel play. Kareena and Saif feature in a light-hearted, comic film epitomizing Pepperfry’s vast range of unique offerings through their banter. This…
The new ad film showcases the new ozone air refresh technology, which doesn’t require any water or detergent Whirlpool India has unveiled a new TVC to showcase its recently launched front load washing machines – XpertCare range. The film showcases the power of Ozone air to gently refresh the clothes without the use of water…
Watching HP’s new campaign on the futuristic features of its Spectre series of laptops, takes you back in time. Starring actors Rahul Bose and Ishaan Khatter in the role of co-founders, the ads illustrate factors which can make or break meetings. Two of the three ads have been released online and on TV. What makes…
Hershey India, a part of The Hershey Company, one of the world’s leading snacking companies, has unveiled new communication for its iconic brand HERSHEY’S KISSES chocolates, featuring brand ambassador, Shraddha Kapoor. Staying true to its brand value of enabling warm connections across relationships and moments, the new TVC is an addition to its campaign ‘Say…
Fastrack, India’s fashion accessory retail brand that is ‘effortlessly cool’ launched its new campaign ‘Fastrack Quirks for Quirky Daters’ conceptualised by Lowe Lintas Bangalore. The campaign breaks all odds and redefines the ‘Quirkiness of dating’ for GenNext while weaving the narrative to highlight the brand’s new stylish collection. From courtship to casual hookups, dating has…
Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, ‘Pehli Diwali’, with the onset of the festive season. The film is a tribute to every Indian woman celebrating her ‘Firsts’ along the journey of reinventing herself which is truly worthy of a ‘Pehli Diwali’ celebration. The festive campaign emphasises the optimism…
Fastrack has announced actor Sanya Malhotra as its new brand ambassador with the launch of a campaign for Fastrack Reflex Play+. The campaign #DoMoreWithYourHands is conceptualised by Lowe Lintas Bangalore and features Sanya Malhotra along with Rohit Saraf, who has been associated with the brand. As per the company, the decision to on board Sanya…
Axis Bank, India’s third largest private sector bank, launches its new campaign to reinstate its brand’s philosophy ‘Dil Se Open’ conceptualised by Lowe Lintas Mumbai. The campaign, through a multi-ad series showcases stories of people from different walks of life. Axis Bank in 2020 launched its ‘Dil Se Open’ brand philosophy by narrowing barriers between…
Google’s latest ad has two main focus areas – local language search, and search queries related to women who have gone against the odds and broken barriers. The first ad in the series features Indian boxer Nikhat Zareen – who won a Gold medal at the recently concluded Commonwealth Games 2022. She also won a…
The campaign features choreographer, actor and director – Prabhu Deva, known for his slick dance moves and warm personality. Britannia Industries has forayed into the Western Snacking space with the launch of the all new Treat Croissant. It has launched the new offering with a TVC conceptualized by Lowe Lintas. The campaign titled ‘Don’t Dare…
Indian festivals are incomplete without jewellery and their advertising. Festive season is the ideal time for jewellery brands to connect with their customers. Amongst these brands, Tanishq has almost become synonymous with celebrations. Be it Diwali, Raksha Bandhan, Karva Chauth or Teej, Tanishq has an ad for every festival. Their latest ad for Teej has…
