LOWE LINTAS IS INCREDIBLY STRONG AND I’M NOT GOING TO MESS WITH IT: ALEX LEIKIKH Alex Leikikh, Global CEO, MullenLowe, who took over in May this year, speaks about his reason for being cautious and not rushing to rebrand Lowe India which is household name in his view “I don’t think we should paint the…
LOWE LINTAS CHENNAI WINS CREATIVE MANDATE OF TI CYCLES Lowe Lintas Chennai has won the creative mandate of TI Cycles, one of the oldest and renowned Indian brands of cycles. The agency would be handling the creative mandate for popular brands including BSA, Hercules & Montra. TI Cycles is among pioneers of the Cycle category…
LOWE LINTAS BANGALORE WINS CREATIVE MANDATE FOR HIKE MESSENGER Lowe Lintas Bangalore has won the business for India’s popular cross-platform Instant Messaging brand ‘Hike’. As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth. Additionally, Lowe Lintas Bangalore will also work…
LOWE LINTAS INDIA NAMED NO. 1 CREATIVE AGENCY IN THE WORLD BY WARC WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe Lintas India as the No. 1 Creative Agency in the World. The study focuses on marketing that…
LOWE LINTAS HIGHLIGHTS THE ‘SWEET’ SIDE IN THE LIFE OF A DIABETIC FOR ONETOUCH Using scare tactics is one of the most accepted advertising techniques that healthcare companies resort to promote their brands today. But that was precisely what OneTouch, a leading brand of blood glucose monitors from Johnson & Johnson Medical Companies,strategy that would…
LOWE LINTAS BANGALORE WINS URBAN LADDER BUSINESS Online furniture company Urban Ladder has appointed Lowe Lintas Bangalore to handle its creative mandate. The agency will assist Urban Ladder in its aim of providing a curated destination for home solutions. Rajiv Srivatsa, COO & co-founder, Urban Ladder says, “Over the past two years, we’ve put in…
LOWE LINTAS’ WORK FOR KAN KHAJURA TESAN WINS GRAND PRIX WARC PRIZE FOR ASIAN STRATEGY About a month ago, Lowe Lintas + Partners had achieved an incredible feat of India’s best performance yet at the zenith of strategy awards in the world – the 4A’s Jay Chiat Awards in Chicago, with a silver and a…
LOWE LINTAS BANGALORE BAGS THE CREATIVE MANDATE FOR INDIA’S LARGEST E-COMMERCE PLAYER – FLIPKART In what could be dubbed as the pitch of the year, India’s most effective agency*, Lowe Lintas has bagged the creative duties of online major Flipkart. The business was awarded to Lowe Lintas Bangalore on the back of a multi-agency pitch…
LOWE LINTAS CRAFTS NEW DENGUE – THEMED CAMPAIGN FOR GODREJ HIT Having made an impact with its earlier renditions for Malaria, Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease – Dengue. While the Malaria threat has been known for some time, Dengue has emerged as the…
LOWE LINTAS UNVEILS CAMPAIGN FOR ASTRAL PIPES; ACTOR SALMAN KHAN APPOINTED BRAND AMBASSADOR Lowe Lintas has unveiled a new campaign for Astral Pipes, the sanitary product offering from the house of Astral Poly Technik Ltd. The campaign features actor Salman Khan, who has been appointed the brand ambassador for Astral Pipes. This is the first…
2014 EFFIE INDEX: LOWE LINTAS MUMBAI IS NO. 1 IN APAC, NO. 2 IN THE WORLD The 2014 Effie Effectiveness Index, which is into its fourth year, has declared Lowe Lintas Mumbai as the most Effective Agency in Asia Pacific for 2014 and the 2nd most in the world after Sancho BBDO from Bogota, Colombia….
