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Lowe Lintas to weave creative communications for Fabindia

Fabindia announced the appointment of Lowe Lintas as its creative agency. Lowe Lintas won this mandate after a rigorously contested pitch which saw several top agencies of the country competing. Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication of being an authentic Indian brand with contemporary…

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Lowe Lintas extends the precious father-daughter bond in Tanishq’s Rivaah films

After the success of the national campaign for ‘Rivaah’ – Wedding Jewellery collection, last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada, Malayalam and Tamil speaking population. Keeping the central theme around the ‘precious bond’ between a father and a daughter, the new films are shorter in duration but have captured the same…

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Swiggy smashes a creative Sixer with a witty campaign by Lowe Lintas

Launches 6 TV commercials with cricket experts – Harsha Bhogle & Akash Chopra lending voice-overs Swiggy, India’s largest food ordering and the delivery platform has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions – Cricket and Food. The multi-lingual campaign is conceptualized by Lowe Lintas, Bengaluru….

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Lowe Lintas creates a digital-first campaign for Mumbai Indians with branded emojis

In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with ‘me-too’ ad campaigns that desperately try to seek attention. Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up….

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Tanishq urges women to buy Solitaires in a new campaign by Lowe Lintas

Takes it beyond gifting Lowe Lintas Bangalore rolls out a digital campaign for Tanishq Solitaires urging women to follow their dreams, ahead of the International Women’s Day on 8 March The spot, made by advertising agency Lowe Lintas, features a middle-aged lady who is introduced as a successful chief executive of a company choosing to…

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Lowe Lintas’ latest for Fastrack’s ‘Loopholes’ collection shows...

Can every sticky situation be navigated by simply finding Loopholes? Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, finds appeal with youth on the back of some consistent and edgy work put out by Lowe Lintas’ Bengaluru office. Shiv Parameswaran, ECD…

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Lowe Lintas launches a new campaign #HaarKoHarao for Surf Excel

If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe Lintas Mumbai, directed by Vinil Mathew and produced by Breathless Films….

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LOWE LINTAS MUMBAI LAUNCHES A NEW CAMPAIGN #HAARKOHARAO FOR SURF EXCEL If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe…

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Lowe Lintas launches a new campaign #HaarKoHarao for Surf Excel

If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe Lintas Mumbai, directed by Vinil Mathew and produced by Breathless Films….

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SPOT THE FAKE AD – HARI KRISHNAN, PRESIDENT SOUTH, LOWE LINTAS

It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…

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Spot the fake ad: Hari Krishnan

It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…

Posted on

Spot the fake ad: Hari Krishnan

It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…