Lowe Lintas’ Greenply ad grows up into a Malayalam film

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The award-winning ad campaign by Lowe Lintas has inspired director Lijo Jose Pellissery’s film ‘Nanpakal Nerathu Mayakkam’, now streaming on Netflix India 

Did you know that Lijo Jose Pellissery’s (LJP) film Nanpakal Nerathu Mayakkam was inspired by a Greenply ad? The Malayalam film is available to stream on Netflix and it bears a credit saying, “To the old advertisement that gave the seed of thought.” In the comedic ad, a Sikh boy suddenly starts speaking in Tamil. The ad is centred around the theme of reincarnation.

Now, a Twitter user called Advaid has shared the ad for everyone to see. “The 2005 Greenply Ad film which inspired LJP to make the Malayalam movie ‘Nanpakal Nerathu Mayakkam’. In the commercial, a young Sikh boy suddenly starts speaking Tamil,” he wrote.

“LJP has mentioned this in the movie, “inspired from an Ad.” Wanted to share this when I saw this movie in theatre, but waited for the OTT release. The TV ads from Mid 1990s to 2010 were legendary. Fevikwik, Greenply, Bajaj Avenger etc,” Advaid added.

They truly don’t make ads of this calibre anymore! The Greenply ad was made by Lowe Lintas, reported Moneycontrol. Nanpakal Nerathu Mayakkam, starring Mammootty, follows a similar storyline. It released in December last year.

(Published as first appeared on MSN.com)