LOWE LINTAS NAMES SAGAR KAPOOR AND PRATEEK BHARDWAJ AS CHIEF CREATIVE OFFICERS Mumbai: MullenLowe Lintas Group, today announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit…
MULLENLOWE LINTAS GROUP NAMES GROUP LEADERSHIP TEAM LINEUP Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named…
ARUN IYER, CHAIRMAN & CCO, LOWE LINTAS FEATURED IN ECONOMIC TIMES’ 40 UNDER FORTY 2018 LIST Arun Iyer Age: 40 Chairman & Chief Creative Officer, Lowe Lintas Education: Mumbai University Success to me is: Shared. In my industry, it never is one person’s effort that leads to success. There are so many factors that need…
IXIGO INSPIRES PEOPLE TO TRAVEL IN THEIR NEW CAMPAIGN CONCEPTUALIZED BY LOWE LINTAS At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen…
LOWE LINTAS TO WEAVE CREATIVE COMMUNICATIONS FOR FABINDIA Fabindia announced the appointment of Lowe Lintas as its creative agency. Lowe Lintas won this mandate after a rigorously contested pitch which saw several top agencies of the country competing. Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication…
LOWE LINTAS EXTENDS THE PRECIOUS FATHER-DAUGHTER BOND IN TANISHQ’S RIVAAH FILMS After the success of the national campaign for ‘Rivaah’ – Wedding Jewellery collection, last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada, Malayalam and Tamil speaking population. Keeping the central theme around the ‘precious bond’ between a father and a daughter, the…
SWIGGY SMASHES A CREATIVE SIXER WITH A WITTY CAMPAIGN BY LOWE LINTAS Launches 6 TV commercials with cricket experts – Harsha Bhogle & Akash Chopra lending voice-overs Swiggy, India’s largest food ordering and the delivery platform has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions –…
LOWE LINTAS CREATES A DIGITAL FIRST CAMPAIGN FOR MUMBAI INDIANS WITH BRANDED EMOJIS In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with ‘me-too’ ad campaigns that desperately try to seek attention. Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked…
Tanishq urges women to buy Solitaires, taking it beyond gifting, in their new campaign by Lowe Lintas Lowe Lintas Bangalore rolls out a digital campaign for Tanishq Solitaires urging women to follow their dreams, ahead of the International Women’s Day on 8 March The spot, made by advertising agency Lowe Lintas, features a middle-aged lady…
LOWE LINTAS BANGALORE’S LATEST FOR FASTRACK’S ‘LOOPHOLES’ COLLECTION SHOWS HOW TO COME OUT OF A STICKY SITUATION Can every sticky situation be navigated by simply finding Loopholes? Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, finds appeal with youth on the…
LOWE LINTAS MUMBAI LAUNCHES A NEW CAMPAIGN #HAARKOHARAO FOR SURF EXCEL If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe…
It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…
