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Lowe Lintas Bangalore’s latest for Fastrack’s ‘Loopholes’ collection shows how to come out of a sticky situation Can every sticky situation be navigated by simply finding Loopholes? Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, finds appeal with youth on the…

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LOWE LINTAS MUMBAI LAUNCHES A NEW CAMPAIGN #HAARKOHARAO FOR SURF EXCEL If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe…

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SPOT THE FAKE AD – HARI KRISHNAN, PRESIDENT SOUTH, LOWE LINTAS

It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…

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CARATLANE’S CAMPAIGN BY LOWE LINTAS WANTS MILLENNIALS TO #GETDIWALIREADY Caratlane, a Tanishq partnership is aiming to take a larger share of the Rs. 800 to Rs. 1,000 crore online jewellery market with this campaign During Diwali, online or retail brands in any category, be it apparels or malls or real estate or automobiles and even…

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GEMINI COOKING OIL UNVEILS ITS NEW CAMPAIGN ‘APNA PARIVAAR APNI GEMINI’ WITH LOWE LINTAS Gemini Cooking oil has unveiled the brand’s new campaign ‘Apna Parivaar Apni Gemini’ which highlights the long-lasting relation between Gemini and its consumers across generations. Speaking on the launch of the new campaign, Neelima Burra, Chief Marketing Officer and Business Head…

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‘EXPERIENCE AXIS’ WITH DEEPIKA PADUKONE IN THE LATEST CAMPAIGN FROM LOWE LINTAS MUMBAI Campaign has been conceptualized by Lowe Lintas Mumbai and showcases Deepika Padukone, the brand ambassador of Axis Bank in candid moments Axis Bank, country’s third largest private sector bank launched a new campaign ‘Experience Axis’, featuring its brand ambassador Deepika Padukone. The…

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LOWE LINTAS MUMBAI CREATES A HEART-WARMING CAMPAIGN FOR SURF EXCEL Remember the 2016 Ramadan ad by Surf Excel Pakistan that crossed a million views in less than a week? This Ramadan too, Arun Iyer’s team at Lowe Lintas, Mumbai, has created a campaign for the brand. Titled #NekiEkIbadat, the ad is along very similar lines…

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LOWE LINTAS ROLLS OUT ‘PAT ON THE BACK’ CAMPAIGN FOR VOLINI We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t their joy in…

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LOWE LINTAS SENDS A STERN MESSAGE TO THE RURAL MENSFOLK IN ITS LATEST FOR ASTRAL PIPES Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a…

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NAVEEN GAUR APPOINTED COO, LOWE LINTAS MullenLowe Lintas Group today announced the elevation of Naveen Gaur as Chief Operating Officer, Lowe Lintas. He was until now, President, Lowe Lintas in charge of the New Delhi (NCR) operations. Effective immediately, Naveen would oversee Lowe Lintas’ offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be…

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MULLENLOWE LINTAS GROUP ANNOUNCES NEW LEADERSHIP ROLES AT LOWE LINTAS MullenLowe Lintas Group, through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas. Arun Iyer, Chief Creative Officer, Lowe Lintas will operate as Chairman & Chief Creative Officer…

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DELHI OFFICES OF LOWE LINTAS & LINTERACTIVE BAG NEW BIZ MANDATE OF INDIA GATE BASMATI RICE Continuing its momentum of offering clients an integrated solutions offering, MulenLowe Lintas Group has been mandated to offer its creative and digital services to India’s leading rice brand, India Gate Basmati Rice. While Lowe Lintas Delhi will handle the…