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Lenskart appoints Lowe Lintas as their creative brand partner

Lenskart, India’s leading eyewear destination, has partnered with Lowe Lintas to provide creative thrust to propel the brand further after a multi-agency pitch. The appointment of Lowe Lintas comes on the back of its experience and understanding of the e-com category with brands such as Swiggy, Flipkart, PhonePe, etc. all of whom have a high…

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Lowe Lintas to manage creative duties for Britannia’s Timepass range of snacks

Britannia, an Indian food-products major, has decided to enter the Snacking category. Lowe Lintas will provide the creative thrust that will propel the entry of Britannia in this new category. Lowe Lintas was awarded the creative mandate after a multi-agency pitch process. Snacking is one of the largest and fastest growing sub-categories within the food…

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Lowe Lintas bags the creative mandate for Thums Up

In a recent development, the iconic Indian cola brand – Thums Up – appointed Lowe Lintas to handle their creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India. Exhilarated about the win, Naveen Gaur, Deputy CEO, Lowe Lintas, said “We are thrilled to have won Thums Up, the iconic…

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Lowe Lintas wins the creative mandate of Cricbuzz

Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup. Thanks to the meteoric rise in the number of smartphone users, supported by falling costs of internet…

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Lowe Lintas scores the creative mandate of Mobile Premiere League

Debut campaign featuring Virat Kohli goes live The pitch saw participation from five agencies, out of which Lowe Lintas was chosen on the back of their deep-rooted understanding of consumer behaviour and a strong history of successful brand launches. Mobile Premier League, colloquially known as MPL, is a mobile gaming platform that allows users to…

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Fastrack ‘moves’ hearts with an initiative conceived by Lowe Lintas

One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day. Conceptualised by Lowe Lintas Bangalore, it addresses the conservative section of the society who have held back the LGBTQ+ community in India from enjoying the liberty to love. Valentine’s Day celebrations in India have always been represented by…

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Lowe Lintas elevates Naveen Gaur as Deputy CEO

Naveen Gaur has been elevated to the position of Deputy CEO of Lowe Lintas. In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017. Naveen’s association with Lowe Lintas goes back to 2010 when he was…

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Lowe Lintas and PointNine Lintas merge

Creates a hyper-bundled, future-facing agency with skill and scale MullenLowe Lintas Group, India’s leading marketing communications group has announced the merger of its omni-channel agency, PointNine Lintas, with its flagship creative agency, Lowe Lintas.  The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe Lintas, to form one of the…

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Lowe Lintas names Sagar Kapoor and Prateek Bhardwaj as Chief Creative Officers

Mumbai: MullenLowe Lintas Group, today announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer. In the new structure, Sagar would oversee a part…

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MULLENLOWE LINTAS GROUP NAMES GROUP LEADERSHIP TEAM LINEUP Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named…

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Arun Iyer features in Economic Times’ 40 Under Forty 2018 list

Arun Iyer Age: 40 Chairman & Chief Creative Officer, Lowe Lintas Education: Mumbai University Success to me is: Shared. In my industry, it never is one person’s effort that leads to success. There are so many factors that need to align for success to be achieved, it would be naïve on my part to believe…

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Ixigo inspires people to travel in their new campaign conceptualized by Lowe Lintas

At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen friend duo – Gaurav Kapur and Cyrus Sahukar, who humorously debate over their…