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LOWE LINTAS EXTENDS THE PRECIOUS FATHER-DAUGHTER BOND IN TANISHQ’S RIVAAH FILMS After the success of the national campaign for ‘Rivaah’ – Wedding Jewellery collection, last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada, Malayalam and Tamil speaking population. Keeping the central theme around the ‘precious bond’ between a father and a daughter, the…

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SWIGGY SMASHES A CREATIVE SIXER WITH A WITTY CAMPAIGN BY LOWE LINTAS Launches 6 TV commercials with cricket experts – Harsha Bhogle & Akash Chopra lending voice-overs Swiggy, India’s largest food ordering and the delivery platform has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions –…

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LOWE LINTAS CREATES A DIGITAL FIRST CAMPAIGN FOR MUMBAI INDIANS WITH BRANDED EMOJIS In all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with ‘me-too’ ad campaigns that desperately try to seek attention. Mumbai Indians’ latest campaign by Lowe Lintas Mumbai seems to have cracked…

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Tanishq urges women to buy Solitaires, taking it beyond gifting, in their new campaign by Lowe Lintas Lowe Lintas Bangalore rolls out a digital campaign for Tanishq Solitaires urging women to follow their dreams, ahead of the International Women’s Day on 8 March The spot, made by advertising agency Lowe Lintas, features a middle-aged lady…

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LOWE LINTAS BANGALORE’S LATEST FOR FASTRACK’S ‘LOOPHOLES’ COLLECTION SHOWS HOW TO COME OUT OF A STICKY SITUATION Can every sticky situation be navigated by simply finding Loopholes? Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, finds appeal with youth on the…

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LOWE LINTAS MUMBAI LAUNCHES A NEW CAMPAIGN #HAARKOHARAO FOR SURF EXCEL If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe…

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SPOT THE FAKE AD – HARI KRISHNAN, PRESIDENT SOUTH, LOWE LINTAS

It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…

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CARATLANE’S CAMPAIGN BY LOWE LINTAS WANTS MILLENNIALS TO #GETDIWALIREADY Caratlane, a Tanishq partnership is aiming to take a larger share of the Rs. 800 to Rs. 1,000 crore online jewellery market with this campaign During Diwali, online or retail brands in any category, be it apparels or malls or real estate or automobiles and even…

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GEMINI COOKING OIL UNVEILS ITS NEW CAMPAIGN ‘APNA PARIVAAR APNI GEMINI’ WITH LOWE LINTAS Gemini Cooking oil has unveiled the brand’s new campaign ‘Apna Parivaar Apni Gemini’ which highlights the long-lasting relation between Gemini and its consumers across generations. Speaking on the launch of the new campaign, Neelima Burra, Chief Marketing Officer and Business Head…

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‘EXPERIENCE AXIS’ WITH DEEPIKA PADUKONE IN THE LATEST CAMPAIGN FROM LOWE LINTAS MUMBAI Campaign has been conceptualized by Lowe Lintas Mumbai and showcases Deepika Padukone, the brand ambassador of Axis Bank in candid moments Axis Bank, country’s third largest private sector bank launched a new campaign ‘Experience Axis’, featuring its brand ambassador Deepika Padukone. The…

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LOWE LINTAS MUMBAI CREATES A HEART-WARMING CAMPAIGN FOR SURF EXCEL Remember the 2016 Ramadan ad by Surf Excel Pakistan that crossed a million views in less than a week? This Ramadan too, Arun Iyer’s team at Lowe Lintas, Mumbai, has created a campaign for the brand. Titled #NekiEkIbadat, the ad is along very similar lines…

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LOWE LINTAS ROLLS OUT ‘PAT ON THE BACK’ CAMPAIGN FOR VOLINI We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t their joy in…