LOWE LINTAS APPOINTS JOY MOHANTY TO HEAD CREATIVE FOR NORTH & EAST Lowe Lintas has announced the appointment of Joy Mohanty as Regional President – North & East. Joy will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer. In a career spanning 23…
Lowe Lintas has announced the appointment of Joy Mohanty as Regional President – North & East. Joy will lead the creative function for the Delhi and Kolkata offices of Lowe Lintas reporting to Chief Creative Officer, Arun Iyer. In a career spanning 23 years, Joy has worked with leading agencies in India. His last assignment…
HOUSEFULL APPOINTS LOWE LINTAS & LINTERACTIVE DELHI AS ITS AGENCY PARTNERS HouseFull, a furniture brand with strong online presence, has awarded its agency mandate to two divisions of the MullenLowe Lintas Group. Lowe Lintas Delhi takes on the creative agency role for HouseFull, while LinTeractive Delhi takes on digital marketing. The two divisions will collaborate…
LOT OF OUR WORK IS PART OF THE FABRIC OF PEOPLE’S LIVES: ARUN IYER India’s Mullen Lowe Lintas Group retained its position on top of the creative agencies rankings, buoyed by five separate campaigns being ranked on the top 100 – more than any other agency at the recently released Warc 100 1016 list. Mullen…
LOWE LINTAS DELHI WINS CREATIVE MANDATE FOR VIVO MOBILE INDIA Having won the rights to partner the Indian Premier League (IPL) for 2016 & 2017 as Title Sponsor, Vivo Mobiles, the third largest mobile handset manufacturer in China, has appointed Lowe Lintas Delhi as its creative partner. The agency is tasked with the communication mandate for the…
LOWE LINTAS BANGALORE WINS CREATIVE MANDATE OF TVS SPORT Bangalore: Leading two-wheeler auto major TVS Motor Company has appointed Lowe Lintas Bangalore to handle the creative mandate of its popular brand TVS Sport. The agency was appointed after a multi-agency pitch that was held in Bangalore recently. TVS Sport is a leading commuter brand in…
LOWE LINTAS IS INCREDIBLY STRONG AND I’M NOT GOING TO MESS WITH IT: ALEX LEIKIKH Alex Leikikh, Global CEO, MullenLowe, who took over in May this year, speaks about his reason for being cautious and not rushing to rebrand Lowe India which is household name in his view “I don’t think we should paint the…
LOWE LINTAS CHENNAI WINS CREATIVE MANDATE OF TI CYCLES Lowe Lintas Chennai has won the creative mandate of TI Cycles, one of the oldest and renowned Indian brands of cycles. The agency would be handling the creative mandate for popular brands including BSA, Hercules & Montra. TI Cycles is among pioneers of the Cycle category…
LOWE LINTAS BANGALORE WINS CREATIVE MANDATE FOR HIKE MESSENGER Lowe Lintas Bangalore has won the business for India’s popular cross-platform Instant Messaging brand ‘Hike’. As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth. Additionally, Lowe Lintas Bangalore will also work…
LOWE LINTAS INDIA NAMED NO. 1 CREATIVE AGENCY IN THE WORLD BY WARC WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has declared Lowe Lintas India as the No. 1 Creative Agency in the World. The study focuses on marketing that…
LOWE LINTAS HIGHLIGHTS THE ‘SWEET’ SIDE IN THE LIFE OF A DIABETIC FOR ONETOUCH Using scare tactics is one of the most accepted advertising techniques that healthcare companies resort to promote their brands today. But that was precisely what OneTouch, a leading brand of blood glucose monitors from Johnson & Johnson Medical Companies,strategy that would…
LOWE LINTAS BANGALORE WINS URBAN LADDER BUSINESS Online furniture company Urban Ladder has appointed Lowe Lintas Bangalore to handle its creative mandate. The agency will assist Urban Ladder in its aim of providing a curated destination for home solutions. Rajiv Srivatsa, COO & co-founder, Urban Ladder says, “Over the past two years, we’ve put in…
