The special currency for dealing with kids is sweets. However, as grown-ups, we often forget that we are not just rewarding kids with treats but are actually drilling cavities into their teeth.
According to the Oral Health Observatory, almost 70% of Indian children have been affected by tooth decay at some point in their childhood. In a country that takes pride in its sweet culture, Pepsodent believes that every smile matters. That’s why "Strange Rewards" was launched, to protect kids’ smiles by encouraging them to use Pepsodent daily.