Axis Bank, one of the largest private sector banks in India, has unveiled its festive campaign, ‘Dil Se Open Celebrations’, aiming to capture the true spirit of Indian festivals.
The campaign is rolled out in two phases. In phase one, Axis Bank celebrated the vibrant traditions of Ganesh Utsav and Onam, bringing alive the warmth and joy associated with these festivals. Beyond the festive celebrations, the films emphasised the importance of making small, thoughtful gestures every day, and celebrating the people around them in meaningful ways throughout the year
Phase two builds on this festive spirit with the ongoing celebration of Navratri and the upcoming Diwali. While the culture and traditions showcased in every film are distinct from each other, the campaign acts as a reminder to the audience that the spirit of compassion, togetherness, and self-care which we imbibe during festivals and is the true representation of being ‘Dil Se Open’ should carry on into our