Upstox

Cut the Kit-Kit

While the world is getting excited about the market, it’s also getting a little too overwhelming for anyone starting out. Every nascent question is answered with different and mostly confusing information.

Upstox, a top finance app in India, decided to name this clutter of opinions, suggestions, and recommendations—Kit-Kit. The ad film brings to light relatable scenes of financial discussions that can happen anytime and anywhere. In this case, amidst a cultural theatre show and how the app is equipped with every tool to cut this kit-kit.

Credits:

Lead Agency: Lowe Lintas