The World Cup campaign, #Wontgiveitback reflects the young nation’s attitude and mood for the World Cup. It’s their rallying call to team India who are set to defend the World Cup they won in 2011. The campaign features the young Team India in conversation with their fans on the World Cup. The fans expect them to give it all in Australia and New Zealand- the pressure, the aggression, but not the Cup.
The campaign connects with the youth in their language, reflecting their attitude and will get the young cricket fans excited about the cricket’s biggest and grandest extravaganza.