Local e-commerce platform, Grofers has appointed Lowe Lintas Mumbai to launch its inaugural brand campaign in India. The mandate for Lowe Lintas Mumbai is to build brand Grofers and establish it as the one-stop destination for all things grocery & home needs, on the digital platform.
The core theme around the campaign is based on the simple consumer understanding that most working people, especially young couples face — spend most of their time at work. They do not have enough time balancing work and the basic needs at home. In the melee, things that are not on top priority, like home needs and kitchen restocking – mostly things that are seen as chores – get put off until the absolute last minute. But Grofers as a brand with its unique offering helps today’s working couples inch a step closer towards achieving the coveted dream of striking a work-life balance.