There’s a lot riding on us

As India’s largest selling tyre and as a brand that has supported Indian cricket for the last 23 years, becoming global partner of the ICC Cricket World Cup is part of the natural progression for Brand MRF.

In the back drop of this mega sporting event, the TVC captures and amplifies the singular emotion that is connecting fans across the land – Expectation. Expectation heightened by the fact that we are defending champions. While this sentiment echoes on every street and across the land, it is brought alive through the sound track of the film, where different street sounds converge to raise an anthem to the Indian Cricket Team – Saare Jahan Se Accha.