The TVC is shot in a fine dining restaurant where a husband and wife are celebrating their tenth anniversary. The man asks his wife if she is sure about him, to which she says that he is a bit late in asking this question. He justifies by saying that his colleagues from office also think that ‘work is his first wife.’ He admits that sometimes he tends to think only about himself. She then interrupts to ask why he is in a ‘self-critical’ mood. It turns out that before gifting her something, he wanted to ensure that she had no plans to desert him. On opening the gift, she finds a solitaire ring and replies that she has no plans of leaving him for the next ten years.