Tanishq – Rivaah Brides

Universally, a father’s relationship with his daughter has always been precious. This is especially true in a country like India where a father’s love is more intense because of the culture being followed where he eventually has to “give her away” in marriage. A wedding thus becomes not only the most important occasion for the bride, but it also becomes the most important duty for the bride’s father. This becomes his best chance to express his love for his daughter.

To capitalize on this bond shared between the father-daughter duo and also highlight its new offering ‘Rivaah’, jewellery brand Tanishq has unveiled its latest brand film in India. The campaign thought stems from the insight that a father always wants the best for his daughter. With this in mind, Lowe Lintas Bangalore conceptualized the film that captures how every father re-connects with the emotions that he has towards his daughter.