Olx.in has rolled out its latest campaign comprising four ad films in Hindi, Tamil, Telugu, and Kannada languages, each featuring a celebrity. All the TVCs are woven around a common theme – ‘Let the old make way for the new’. The campaign comprises four different films featuring stand-up comedian Kapil Sharma, Tamil actor Dhanush, Kannada actor Sudeep, and Telugu actor Allu Arjun. Another TVC featuring Bengali celebrity Mir Afsar Ali will be launched shortly.
Conceived by Lowe Lintas, the TVC featuring Kapil Sharma depicts a man literally stuck to his used car. Kapil, portraying the role of a security guard, explains that he has been long stuck to it, refusing to let go. The man explains that it was his first car and he doesn’t know what to do with it. Urging him to move on, Kapil takes the man’s phone, clicks a photo of the car, and uploads it on Olx. Buyers start calling right away and the car is sold. The man is seen getting unstuck to his car and upgrading to a bigger one. In his quintessential tongue-in-cheek style, Kapil concludes, “No chipkoing, kyunki Purana Jayega Toh Naya Ayega”.