Axis Bank has rolled out a new campaign around its recently introduced multi-social payment app, Ping Pay. The app allows users to transfer money and recharge mobile using social and messaging channels like Whatsapp, Facebook, Twitter, email and SMS without even knowing the bank account details of the beneficiary.
Axis Bank’s marketing objective with the launch of this product was to cater to the ever evolving need of making payments convenient for the young and progressive Indians the Bank caters to, who are ready to move to the next level of banking and payments powered by technology.