OLX has unveiled its latest campaign that takes a dig at the age-old Indian attitude of dallying with decisions – ‘Dekhte Hain’. The campaign was launched exclusively on the digital platform and later expanded as a full-fledged campaign across all media platforms. Sporting the tagline ‘No More Dekhte Hain, OLX Pe Behchte Hain’, the campaign has a specially composed music track as a backdrop. The brand has partnered with popular composer Amit Trivedi for the song.
The film is based on a market research by the brand on attitudes of OLX’s target audience – the average Indian consumer. The research showed up procrastination as a general attitude, not only towards old items that could be sold off, but towards many of life’s decisions.