In keeping with the USP of being the slimmest and the lightest phone ever, Micromax Canvas Sliver 5 deserved a campaign that could become the most entertaining ever. That’s why, Micromax teamed up with Hugh Jackman, best known for his role as ‘Wolverine’. The strategy was to elect Hugh Jackman to introduce the slimmest phone ever, in all its communication.
The television commercial, conceptualised by Lowe Lintas Delhi, has been shot like an action-packed thriller and introduces the slimness of the phone. Jackman plays the role of a tough character trying to escape a high security prison. And the only weapon he has is the Canvas Sliver 5. The story demonstrates how he uses the slimness of the phone in the most innovative ways and manages to escape. Thereby showcasing the sleek design of the phone throughout the TVC.