To accelerate the smartphone adoption in the country, Micromax Informatics recently launched a 360-degree marketing campaign to encourage the 70 million new age consumers using feature phones to switch to smartphones.
To reach out to first time smartphone users in the true Micromax way, the company roped in popular stand-up comedian Kapil Sharma for the North and ‘Bahubali’ actor Rana Daggubati for the South. The two stars will be seen in a series of films that give very tangible, easy to comprehend benefits of switching to a Micromax smartphone.
The campaign, conceptualised by Lowe Lintas Delhi, includes a series of three films, each shot with Kapil Sharma and Rana Daggubati. The campaigns featuring the two stars explain the benefits of making the switch to smartphones with the Micromax Bolt range.