For the first time, three of India’s most influential women have come together to launch a film that celebrates the rise and triumph of the modern working woman. Virginia Sharma (Director, Marketing Solutions, LinkedIn India), Sairee Chahal (Entrepreneur and Founder at SHEROES) and Nandita Das (Actor and Director) have unveiled the latest film by work-wear jewellery brand Mia by Tanishq across social media platforms. This is the first time that a film has not been officially launched by a brand, but by a group of people who truly believe in the ideology of the film.
The film, executed by Lowe Lintas Bangalore, celebrates the modern working woman who is confident and brings her best to work – by looking good and doing great work. Mia by Tanishq isn’t just empowering women anymore, but celebrating the ones that didn’t need it in the first place. A powerful rap echoes throughout the film, narrating various incidences, while reiterating how each incident is the ‘last thing on my mind’.