FreeCharge has announced the launch of its new brand campaign Lo.Do.Khatam.Karo. designed to build on the excitement and anticipation of the VIVO IPL. The new campaign is aimed at bringing exciting activities, contests and prizes throughout the entire Vivo IPL 2016 season, which starts April 9 and runs through May 27. The campaign has been conceptualized and executed by Lowe Lintas Mumbai & LinTeractive.

The “Lo.Do.Khatam.Karo” campaign is built around FreeCharge’s recently-launched “Chat-n-Pay” service, which allows users to initiate payments over chat. Chat-n-Pay is an active part of the company’s efforts to create a payment OS for India and popularise digital payments through mobile wallets in the country.