LIVA – Fluid Fashion

Lowe Lintas Mumbai has unveiled its latest campaign for new-age fabric called LIVA featuring Kangana Ranaut. The unique concept of the film, where a fashion hospital is shown with lifeless garments on the bed coming to life after infusion of LIVA, is set to redefine the way women consume fashion.

LIVA, a fabric brand by the Aditya Birla Group, is available across over 2480 branded retail stores and over 30 leading brands like Van Heusen, Biba, Shoppers Stop, Lifestyle among others. Apart from this, it is also available in over 15000 smaller outlets across 250 cities. LIVA fabric has a natural origin as is made of eucalyptus plant; Garments made of LIVA are fluid and breathable.