Hindustan Unilever has rolled out an extension of its much-awarded Kissanpur campaign from 2014, through a digital film. Conceptualized by Lowe Lintas Mumbai, this film titled ‘Discovering Real Togetherness’ puts disconnected urban neighbours in the spotlight.
Kissan is a brand that reflects our daily life and brings us realization through simple life lessons. While our societies where we live are becoming larger – we have become more insular than ever… Living in our own world, oblivious to people around us and indifferent at times. At Kissan, the belief is that this issue can be addressed with a little help from mother nature. The story endeavours to bring alive this reality for ourselves and our families – bringing back a lost part of what were always…truly social families.