The reasons to buy used goods are innumerable. But what prompts a buyer to stop pondering and actually click the buy button? Olx’s first ever buyer-focused campaign depicts Olx-ers buying all kinds of used products at affordable prices, enabling them to fulfill their most cherished dreams. Olx has released two TVCs – ‘Start-up nahi, Start Ab’ and ‘Friends ke saath life set kar’ – illustrating this.
Conceived by Lowe Lintas, the first TVC (‘Start-up nahi, Start Ab’) depicts the story of two young entrepreneurs who, while sitting in a college canteen, are busy calculating their business investments. While one of them is listing out the requirements, the other is using a calculator to come up with the total amount. When he lands on an initial investment amount, his heart sinks at the thought of waiting for a year to gather funds. This is when the other partner urges him to stop worrying and logs on to the Olx mobile app to buy used goods. The ad ends with the line, “Kal Kare So Aaj Kar, Olx Pe Khareed Kar, Aage Badh”.
The second TVC opens with a ‘just married’ couple who enters their new but unfurnished home to be surprised by their common group of friends, who are trying to help the couple set up their home. They ask the couple where they will sit or how the couple will entertain them when they visit them. This adds to the humour, making the couple feel less burdened by the sweet gesture of their friends. The friends try to cheer up the couple by buying furniture for their house on the Olx mobile app. The ad ends with the line, “Kal Kare So Aaj Kar, Olx Pe Khareed Kar, Life Set Kar”.