Lowe Lintas Mumbai has conceptualized a new TVC for cellular client Idea that is themed around people trying to do good for others by sharing Internet data. The film showcases instances of people being stuck in stressful situations and how a simple act of sharing internet data rids them of their woes. The film signs off underlining that to do good, one doesn’t need money – an idea will suffice.
The film points that people using the Idea Internet plans can share their data with anyone without any hassles. It is a new concept where people are shown helping others by sharing data. The ad will straddle the mediums of TV, cinema, radio and digital.