Cables Roti

The ad opens on a shot of a poor woman preparing a meal for her two children in an under-construction building. She has a small son and a howling baby in a makeshift cradle. The woman flips the chapattis with her bare fingers, burning her hand each time she does so. Unable to see his mother in pain, the boy gets up and goes to the construction site nearby. He takes out a Havells cable from a box full of them. He bends the cable into the shape of a pair of tongs and gives them to his mother. She examines it and, touched by her son’s gesture, uses the wire tongs to flip the next chapatti. As she offers the food to her child, the voiceover concludes, “Havells. Wires that don’t catch fire.”