Many consumers still don’t realize the significant impact they can make in conserving electricity by switching to Havells CFLs from incandescent lamps.
The TVC is based on a simple insight that we can offset our guilt, by doing some good deed in life. Switching to a Havells CFL is a good deed as it results in huge savings of electricity.
In the TVC a hangman was chosen as the protagonist to bring out the enormity of his guilt.
The TVC beautifully captures his inner conflict with his conscience that is giving him a feeling of guilt. The TVC was targeted at individuals who are buyers or influencers in a CFL purchase decision who understand the importance of switching to energy-saving options.