E-commerce giant Flipkart has launched Flipkart Fashion, a destination for “affordable trendy fashion”. Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends – handpicked by top fashion experts, accessible to its consumers. Conceptualized by Lowe Lintas Bangalore, the film promotes Flipkart as the one stop shop for all needs around fashion. The film have been devised based on the insight that even though fashion as a category has scale and accessibility on Flipkart, it is still not a go-to platform for trendy fashion in the minds of consumers. Flipkart Fashion aims to change this perception and position itself as a trendy yet affordable destination for its consumers.