Flipkart has introduced a chat feature, Ping, which lets the user share product details with friends and take their opinion while shopping. Developed by the in-house technology team, the feature helps the user share their shopping experience using pictures, text and emoticons.

With an aim to popularize the feature, Flipkart has launched a campaign consisting short videos with catchy tracks that clicks on one’s mind instantly. The campaign has been conceptualized by Lowe Lintas Mumbai. One of the two videos is about some friends planning for the sangeet as one of their friends is getting married. With the help of Ping, they plan an epic performance and make the ceremony a big hit.

The other video, however, is about a workplace where a team has to give a present to a colleague who is also a would-be-mother.