Dear Ma

Axis Bank has launched its latest campaign that showcases the lifetime of efforts undertaken by a Mother. The film titled, ‘Specially for you, Mom’, explores from a daughter’s perspective how mothers have an emotional relationship with money. The TVC has been conceptualized by Lowe Lintas Mumbai, and shows the Mother in different situations and highlights how she has always saved money for her family.

The ‘Senior Privilege Account’ offers several benefits to seniors with respect to their needs regarding savings, investments, security and health care services. For savings and investments, Axis Bank provides higher interest rates on all fixed deposits, irrespective of the tenure of the deposits. For security of valuable assets, the bank offers a 25 per cent discount on annual locker fees to ensure that the seniors get their peace of mind. Under health care services, senior citizens can avail benefits of up to 50 per cent discount on health check-ups across 200 centres and hospitals in the country and up to 15 per cent discount on medicines and other purchases at Apollo Pharmacies.