OLX, as the flag-bearer of the ‘contemporary’ classified portal, faced some challenges to sustain growth. The task was to reach millions of Indian users who had access to smartphones if not PCs. The bigger task was to make them not only download the app but get them to use it regularly to sell goods and items online. Besides, there was another goal to achieve: expand our target audience base and reach women for they are the real custodians of the home inventory.
