Case-video: Idea – No Ullu Banaoing

Mobile internet adoption has two main barriers in terms of price and relevance. While the competition was trying to develop the market for data products by targeting those who were already using data products, !DEA decided to undertake the much tougher task making the market for data products grow by making mobile internet more relevant for the masses. We showed how mobile internet can empower people and save them from being conned.