Case-video: Fair & Lovely – Delay Marriage

Fair & Lovely has been the pioneer of fairness in India since 1975. On the back of a great product and unmatched efficacy we had the Indian women over by giving her the skin transformation that she desired. But merely being associated with skin wasn’t good enough; we were equally excited by the prospect of brightening her life. So from a brand that helped her get married, we asked her to delay it so that she can create her own identity.