Case-video: Clinic Plus – Ek Saal Aur

Strong hair… for the weaker sex? While hair can be made strong, we knew a brand of Clinic Plus’s stature can work to make the weaker sex strong as well. Education was the solution. But therein also lay the problem. Too lofty, no gain. So in true shampoo style, we ‘sachet’ized education. We asked people to send their daughters for 1 more year of school. We made 88 per cent of mothers in 4 rural district sending their daughters to school this year. And this is just year 1 for us!