OLX has launched a new brand campaign following the launch of its new OLX App. It has unveiled two TVCs that have been conceptualised by Lowe Lintas Delhi. The video films throw light on the new product changes introduced by the brand. The new app is intended to increase the penetration of online classifieds across regions, age-groups, and underpenetrated-categories.
The campaign seeks to appeal to the sensibilities of new-to-net users, women, and tech-savvy users all at the same time. Through a narrative that depicts user privacy, enhanced trust, and the technology-powered simplicity of the platform – especially for women, the films highlight how the new OLX App will re-invent the user’s selling and buying experience on smartphones.