The central theme of the films from Urban Ladder is around ‘thoughtful designs’, and feature a range of Urban Ladder products that communicate the brand’s design philosophy. The campaign is conceptualised by Lowe Lintas, Mumbai.
The campaign captures everyday situations in a fun, humorous tone in a series of films that have been rolled out across digital and traditional media. One film opens with a packed dining table after what must have been a big meal. The host walks in with dessert, which grabs everyone’s attention, although they look extremely full from their meal. While one guest tries to make place on the table by toppling the empty cutlery, the host seamlessly brings out the table’s extension and places the dessert tray comfortably. The voice- over states “Because your furniture knows, there’s always room for more”. The other two films showcase a bed and an entryway unit that are designed for thoughtful, comfortable living.