‘Answers Made Easy’

Google has launched an ad campaign around the ICC T20 World Cup season highlighting the range of cricket ‘search’ features it has on its app. Conceptualised by Lowe Lintas Delhi, the campaign attempts to communicate that cricket lovers can easily get answers to any questions about cricket through the app.

There are a few new ‘search’ features that Google is betting big on including news articles related to games, teams and players, as well as score boxes with in-depth game stats.