Diyas, rangolis, gifts, greetings, food, and family – the right ingredients to make Diwali celebrations truly special, isn’t it? However, we often fail to include in our festivities those who make our lives easy, happy, and safe, our support staff such as our domestic help, the ‘istriwala’ (laundryman), and the watchman in our building.

Highlighting the thought of sharing the Diwali festivities and bringing joy in the lives of the lesser privileged is Surf Excel, the detergent brand from Hindustan Unilever (HUL), in its recently launched ad film ‘#AbLagRahiDiwali’. The latest campaign by Lowe Lintas Mumbai is an extension of Surf Excel’s take on the theme ‘Daag Achhe Hain (stains are good)’.