Flipkart’s latest brand film – #AbHarWishHogiPoori – is an endearing chain of human wishes that travels between customers spread across geographies, gender and age and connects them through their desires and aspirations.
Ideated and developed by Lowe Lintas, this film has been directed by Abhinay Deo, with narrative and VO by Swanand Kirkire. The film unfolds mini stories of many people and their wishes – whether momentary or almost life-altering – which are fulfilled by Flipkart.
Launched in sync with the recently refreshed brand identity, ‘Ab Har Wish Hogi Poori’, the film reflects the new brand expression of Flipkart, which promises to fuel and fulfill wishes.