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hike messenger, one of India’s fastest growing Internet companies, announced the launch of their biggest ever brand campaign that aims to reach around 200 million consumers. The brand campaign rollout comes on the back of the launch of biggest ever product update, hike 4.0, which is 5X faster and loaded with over 10 new features.

The campaign with its tag line ‘Got a Gang? Get on hike’ aims at showcasing the ‘World of hike’ by bringing alive groups of friends and asks consumers to create their own gang on hike and experience the fun & spice that the product features can bring to their social conversations.