Whirlpool Rolls Out #Freshisintheair Campaign

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The new ad film showcases the new ozone air refresh technology, which doesn’t require any water or detergent

Whirlpool India has unveiled a new TVC to showcase its recently launched front load washing machines – XpertCare range.

The film showcases the power of Ozone air to gently refresh the clothes without the use of water or detergent in an eye-catching manner. Using mesmerising visuals and the popular song “Hawa Hawai” the television commercial depicts the clothes skydiving, romancing and dancing in the sky.

Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas says, “It has been a pleasure working with a marquee brand like Whirlpool, which exemplifies expertise in the field of home solutions for everyday care for their consumers. With the launch of their incredible Xpert care range came the challenge of producing something different that justifies the unique Ozone Air Refresh technology. Therefore, we decided to showcase this one of kind offering through captivating visuals and a well-loved melody to create a fantastical world of clothes dancing in the air, which effortlessly morphs into the wash cycle of the Whirlpool Xpert Care washing machine”.

Commenting on the same, KG Singh, Vice President -Marketing, Whirlpool of India, shares, “Whirlpool has created some of the most iconic and loved ads on Indian Television. With the launch of the breakthrough new Ozone Air Refresh Technology, we wanted to create an ad that would not only bring alive the magic of the technology but also be memorable and enjoyable. We believe that with its breakthrough visuals and catchy music, this ad will build an instant connection with our consumers”.

The film is live across Television and Digital platforms in the southern states during this festive period.

(Published as appeared on BW Marketing World)

(Photo Credit: Pixabay)