S. Subramanyeswar, better known as Subbu, leads the Strategic Planning function of Lowe Lintas in the capacity of Chief Strategy Officer.
He has spent two decades in advertising and marketing, having worked at Wipro, Publicis, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US and UK.
Subbu has been awarded ‘South Asia Planner of the Year’ for two consecutive years now – 2014 and 2015 by the world-renowned Campaign magazine. While at Saatchi & Saatchi, he was awarded the ‘Best Strategic Planner’ in Saatchi APAC in 2006. At Publicis, he has been credited with authoring the ‘Conversation Brief’ that the Agency used worldwide.
Subbu also won numerous awards at India Effies, APAC Effies, Tambuli, Asian Marketing Effectiveness, WARC and the globally celebrated Jay Chiat by 4A’s. He has been on the jury of APAC Effies and India Effies.
A regular columnist and passionate academic, he is also a visiting faculty at the IVY League business schools IIM Ahmedabad and IIM Bangalore in India. He is a frequent speaker and delivered talks at the world famous Kellogg School of Management, Illinois and MIT Sloan, Boston in US and addressed quite a few business and marketing global forums.
Subbu is a passionate believer and practitioner of purpose-inspired brand building. His mission is to bring purpose to the world of brands and his breakthrough ‘Brand Point of View’ methodology and frameworks have been adopted by many of the brands that Lowe Lintas steers in India.