S. Subramanyeshwar
National Planning Director
S.Subramanyeswar, better known as Subbu, is National Planning Director with Lowe Lintas & Partners.
Subbu has spent more than a decade and half in advertising and marketing working at Wipro, Publics, Rediffusion Y&R, Saatchi & Saatchi and Mudra. Some of the brands he anchored include Citibank, Colgate, Procter & Gamble, General Mills, Tata Tea, Nestle, Hyundai and Sony Ericsson.
At Publicis, Subbu was a key global planning resource on a number of brand and knowledge initiatives including authoring the “New Brief” for the agency worldwide. He was one of the five planners globally chosen to work on Citibank global repositioning directly under Mr. Vikram Pandit, CEO, Citibank Worldwide. While at Saatchi, Subbu was awarded ‘Gold’ for being the best strategic planner in Saatchi Asia-Pacific region in 2006.
The passionate academic that he is, Subbu had just written his first book ‘Chattering Classes’ that deals with building brands in a digitally connected conversational world. Subbu is also a corporate trainer and visiting faculty at IIM Bangalore and ISB Hyderabad.
Subbu has played Under-19 cricket for Hyderabad!