Wedding Jewelry
Tanishq
Media: Television
Date: 01.12.2010
What do women want? As the question continues to remain a bit of an enigma for men, Tanishq, the jewellery brand, attempts to provide the answer in its new campaign. Jewellery, it says, is the way to her heart; so much so that it can even swing the ideological compass of today’s young, ambitious, successful and independent woman, towards the idea of an arranged marriage.
The TVC tells the tale of a mother, who uses Tanishq’s range of wedding jewellery to persuade her daughter to see herself as a bride; which consequently, makes the daughter open up to a marriage proposal.
