Ultra Tech Cement
Wall Care Putty (Parrot)
Media: Television
Birla Cement has unveiled a new campaign urging house owners to use Birla cement Wall Care Putty to prevent flaking of their walls owing to moisture and any other factors.
The TVC created by Lowe Lintas & Partners shows a house owner discovering that his parrot sheds dandruff whenever it shakes its head. Soon, it becomes a phenomena people get allured to and a horde of believers and journalists gathers around the parrot to find out how and why that happens.
The parrot instead points them to the flaky ceiling right above its head, explaining all the white dust. In the next shot, a voiceover suggests, ‘Chahiye papdi se chutti, lagao Birla White Wall Care putty’.
