Qube
Micromax
Media: Television
Date: 01.10.2010
Micromax, a brand known for its edginess, both in terms of product innovation and marketing, launched a phone called Qube. It’s a touch phone but with a difference. It has a 3D user interface that makes it distinctive and hugely exciting for the younger lot
The film has been shot in Jordan which opens with a gun battle between security forces and the terrorists. During the intense firing from both the sides, a security man is enjoying with his mobile phone Qube which is the new offering from Micromax. The TVC is trying to communicate that the user interface of the new phone is so exciting that one will get completely lost in this phone irrespective of anything.
