Now India will be Tiger

Britannia tiger

Media: Video

Everyone agrees that it’s unfair to expect great things from children if they have empty stomachs. And that great things can happen when not impeded by one.

With mounting expectations from our children, there is an even greater need to make sure they have their tummies nutritiously filled at all times.

And Britannia TIGER biscuits satisfy this need by offering great in-between-meals nutrition (Takat Iron Glucose Energy Roz) (Strength Iron Glucose Energy Everyday)

The message in the TVC is a simple one of “if we want our children (the future of the country) to take us to great heights as a nation, we need to first ensure the basics, that they have their tummies full.”

The New Tiger campaign charmingly makes this telling point by showing how when children have their tummies full of TIGER (Takat Iron Glucose Energy Roz), they are willing to take on the challenge of being the country’s future and wanting to beat all countries to make India number 1.